But what is the WHY behind this partnership? Not only do we want to create a high quality product, but both Bebe Zito and Cultivated CBD are passionate around creating ethical consumer products in this industry.

 

Cultivated CBD is a Minnesota-based, black-owned company that works directly with growers to create exceptional products for consumers.

 

This partnership was created between both parties to create an awareness around injustices surrounding Black individuals and cannabis. The American Civil Liberties Union released a report that shows Black people are 5.37 times more likely than white people to be arrested for marijuana possession in Minnesota, despite comparable usage rates. Minnesota is also ranks 8th for largest racial disparities in marijuana possession arrests.

 

For this particular flavor, we’ve both partnered with Ujamaa Place, an organization that provides holistic transformation for young African-American men experiencing inequity at the intersection of race and poverty. Their services include housing, education, employment, wellness, and more. Many of those that receive assistance are individuals that have recently been released from incarceration and are provided with critical assistance post-release. Ujamaa Place has successfully transformed over 5,000 men and has maintained a 4% recidivism rate, compared to 68% nationally, according to the National Institute of Justice. A portion of sales from each Pineapple Express pint will be donated to Ujamaa Place.